Hello and thanks for stopping by. I'm a well-rounded creative leader and doer with over 17 years of in-house and agency experience. I combine five years of leadership with senior-level skills on lifestyle, CPG, retail and purpose-driven brands. My expertise centers around e-commerce, photography art direction, branding, digital campaign concepting/design and creative leadership.

My career began at OLSON in Minneapolis as an associate designer, progressing to digital director in the five and a half years I spent there. I primarily worked on Target, cutting my teeth on a wide variety of digital projects within their fashion, home and beauty categories. I progressed to art director within the home category and eventually to digital director overseeing a team of nine consisting of designers, copywriters and art directors dedicated to Target.com.

I relocated to the West Coast in 2014 after a lifetime of enduring Minnesota winters. Since then I've accumulated experience both in-house and on the agency side, freelance and full-time, at companies ranging from small agencies to cutting-edge lifestyle brands.