For 20 years, Cassandra has been a leading insights and cultural strategy group and the foremost authority on Millennial, Gen Z, and Gen Alpha research focusing on emerging trends, generational insights, and youth behavior. They were in need of an interim brand refresh, so I gave them a modernized, clean look via a revised logo, accompanying fonts, a simpler color scheme, and a more authentic photography style. The new branding elements were used for marketing materials and incorporated into their annual Unplugged events that year.