FASHION COLLABS
Significant wardrobe improvement was achieved
For several years I created the digital campaigns of Target's fashion collabs. A fashion devotee from an early age, this was a total dream come true. I cut my teeth on digital campaigns through this series of projects. I shot video with directors Douglas Keeve and Michael Haldane; and I was incredibly fortunate to watch the world-class photographer Ellen Von Unwerth work her magic on the Zac Posen campaign.
ALBERTUS SWANEPOEL
Bio and hat styling tips videos, HTML shopping boutique and digital media for South African born, New York based milliner Albertus Swanepoel
WILLIAM RAST
Custom video shopping boutique, digital media and streaming live launch event for Justin Timberlake’s William Rast line
Primary navigation screen
360 Video with detail zoom
360 Video with detail zoom
Detail view combining video and still
For the launch event in DTLA, we created a Facebook app to post tweets and imagery live as the night went along, which garnered over 4k views without any external drivers, and helped bring the party to Rast lovers everywhere.
ZAC POSEN
Video, HTML shopping boutique and digital media for Zac Posen’s line dedicated to both uptown and downtown party girls
IT’S A MAJOR AWARD!
The work was recognized in 2008 with a Gold award for best e-commerce and Bronze for best digital media campaign at Ad Fed's annual advertising awards show.
BRANDS
MORE TARGET WORK
Editorial photography art direction for Target.com/home
Digital director for Target.com