DIGITAL DIRECTOR

As Digital Director, I oversaw a team of art directors, designers and copywriters working on Target.com. I worked regularly with merchants, planners and Target's in-house technical team to keep the site consistent, technically compliant, inspirational and easily shoppable. From apparel to furniture to electronics and just about everything in between, the team worked on a majority of the site shooting monthly photography, refreshing category pages, creating digital style guides and tackling special projects. The work required extensive (and ever-changing) knowledge of the CMS, impeccable attention to detail including accessibility, adherence to brand and seasonal style guides (which we also helped create), innovative use of existing assets and shooting original photography that had to adhere to template specifications.